I plan, launch, and optimize paid media campaigns with a methodical approach: clear goals, trustworthy tracking, and continuous iteration. This page is informational, educational, and compliant with Google Ads policies—no exaggerated claims, no sensitive categories, just solid fundamentals.
Request a free, no-obligation intro call Read the Learning Hub
Modular, “white” and policy-friendly. Tailor a package to your current needs.
Clean, structured builds with naming conventions, conversion actions, and consent-aware tagging.
Weekly sprints to iterate on bids, budgets, queries, placements, and creative testing cadences.
Meaningful KPIs, not vanity metrics—attribution that informs action.
I avoid prohibited categories, unverifiable claims, and sensitive targeting. Campaigns are designed to comply with platform policies and local regulations.
| Angle | Headline Concept | Description Focus | Policy Note |
|---|---|---|---|
| Clarity | Streamline Your Ad Account | Explain structure, naming, and hygiene to reduce confusion. | Avoid superlatives; use verifiable statements. |
| Evidence | Measure What Matters | Emphasize GA4 events and outcome-based KPIs. | No performance promises; focus on process. |
| Education | Understand Search Intent | Teach intent clusters and match types. | General, informational tone. |
| Safety | Compliant & Brand-Safe Ads | Negative lists, exclusions, placement controls. | Reference policy categories without claims. |
Examples are illustrative and not guarantees of results.
Note: Seasonality, competition, and offer strength affect performance variability.
Educational content to help you understand how I think about paid media—no hype, only fundamentals.
Note: I do not claim guaranteed results. Performance varies by industry, offer, competition, and seasonality.
Clicks are a means, not an end. Align KPIs to business outcomes: qualified leads, sales, repeat revenue.
Intent beats volume. Start with clear intent clusters, then expand intelligently.
Iterate headlines and descriptions with message-market fit hypotheses; respect editorial policies.
Scale budgets gradually to preserve learnings and avoid volatility.
Affiliate marketing is a performance-based channel where independent publishers promote products or services and receive compensation for generating sales or qualified leads. When done ethically, it benefits both brands (who reach new audiences) and affiliates (who earn commissions based on measurable results).
I help affiliates run compliant, optimized campaigns by structuring traffic sources correctly and respecting ad policies. This ensures long-term sustainability and reduces risks of account suspension.
Disclaimer: Affiliate marketing involves risks and variable outcomes. This content is educational and does not constitute financial advice or guarantees of income.
| Param | Example | Notes |
|---|---|---|
utm_source | Platform | |
utm_medium | cpc | Traffic type |
utm_campaign | brand_search_us_q4 | Market & period |
utm_content | h1v2_descA | Creative variant |
utm_term | {keyword} | Keyword passthrough |
Consistency enables reliable reporting across platforms.
| Event | Parameters | Purpose |
|---|---|---|
| generate_lead | form_id, page, traffic_source | Qualified contact intent |
| select_content | section, link_text | Engagement on educational content |
| view_item | service_name | Service interest |
| scroll | percent_scrolled | Depth as quality proxy |
Events are illustrative; final taxonomy depends on your context.
All numbers depend on market conditions and are not guaranteed.
The following are anonymized, hypothetical outlines intended to illustrate process—not promises of future results.
Objective: Qualified demo requests. Approach: exact & phrase keywords, competitor exclusions, and ad variations highlighting USP. Outcome: clearer pipeline visibility and improved lead quality indicators.
Objective: Break-even at conservative budgets. Approach: Search + PMax, feed hygiene, and creative experimentation. Outcome: stable ROAS trendline after incremental optimizations.
| Plan | What’s included | Who it’s for |
|---|---|---|
| Starter Monthly | Account hygiene, baseline setup, weekly checks, simple dashboard | New accounts validating fit |
| Growth Monthly | All Starter + structured testing roadmap, creative iterations, deeper reporting | Growing brands with evolving offers |
| Custom Scope-based | Multi-channel strategy, analytics advisory, training & playbooks | Teams needing tailored support |
Pricing is transparent and agreed before work begins. No guarantees of performance; results vary.
No. Advertising involves variables outside anyone’s control. I commit to a rigorous process, honest reporting, and policy compliance.
Prohibited or restricted categories per platform policy, and sensitive topics that may risk account standing.
I encourage first-party consent and minimal, purpose-bound data collection. Any tracking uses lawful bases and clear disclosures.
All copy must be accurate, verifiable, and aligned to policy. No unrealistic promises, prohibited targeting, or misleading statements.
Early directional learnings can appear within the first testing cycles, but timelines vary with traffic volume, budget, and offer strength.
Yes. I can audit current accounts, keep what works, and rebuild the rest with minimal disruption.
| Term | Meaning |
|---|---|
| Intent | What the user is trying to achieve with their search |
| Match Types | How tightly your keywords match the query |
| Attribution | How credit for a conversion is assigned across clicks |
| ROAS | Return on ad spend (revenue ÷ ad spend) |
Tell me about your goals and current challenges. I’ll reply with practical next steps—no hard sell.
I only request information you choose to provide (e.g., via the contact form). If you engage services, a separate agreement will outline data processing and security.
All engagements are governed by a mutually signed scope agreement. Deliverables, timelines, and fees are outlined in writing before work begins.